POSTER DESIGN
What is Poster?
A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption. Generally, posters include both textual and creative graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching, attractive and informative.
Types of Poster:
Formative Posters
Such type of businesses also largely depend on creating awareness about the problem they are catering to. The formative poster does not directly promote a business, product or service. They instead spread awareness regarding an issue and just discretely mention the business as the presenter of a message.
Infomercial Posters
It is the basic ad poster that you may have noticed on the sidewalks. These posters generally talk about a product or service that has recently been launched or need to grab the attention of passersby.
Show Posters
Show posters can also be termed as cinematographic posters. These posters are used to promote upcoming TV shows, theater plays or musical concerts.
Political Ad Posters
Political ad posters are currently used by different political parties, especially during electoral campaigns to spread awareness about the different parties that are standing for elections.
Fashion Posters
Fashion posters have a very straight structure. They generally have a large image of the fashion product, a model and the name of the brand with a catchy tagline.
Corporate Posters
Corporate poster, as the name suggests, is used by large multinationals to advertise their brand. The purpose of using these posters is not to promote a single product or service, but the whole brand of the corporation.
Campaign Posters
Campaign posters are a set of posters that are used to spread awareness about a complete campaign and not just simply promote a brand.
Subject Posters
A subject poster is called so because it generally has a single subject that is promoted.
Affirmative Posters
Just like posters that are used to create awareness, there are posters that are used to create affirmation. These posters generally feature a motivational quote to motivate the reader.
Digital Posters
Digitization has taken over the marketing sector with many businesses starting with digital marketing. It has also made its way into the traditional marketing sector in the form of digital posters.
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How to Generate Design Concept for Poster Design?
- Identify the goal of your poster
- Consider your target audience
- Decide where you want to share your poster
- Create a poster template
- Pick a relevant or branded color scheme
- Include a clear call to action
- Use varied fonts to create visual hierarchy
- Use icons to improve your poster design
- Don't forget to match design combination
- Always use high-quality images & stock photos
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- Company/industry/agency/brand logo
- Title & Sub-Title
- Good Description
- Contact Info
- Image
- Social Icon
- QR Code (Optional)
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Document Setup:
Go to Adobe Photoshop/Illustrator, File>New>(Select Size in inches/Millimeter/Centimeter)(Resolution-300dpi)(Color Mode-CMYK)>Ok.
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Document Size:
so informative .. thank you
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